Search Engine Marketing is, and should be, an integral part of your overall online marketing strategy for your business. Its main purpose is to increase your website’s visibility in search engine results pages (SERPs). How do we achieve this? Through optimization of your web pages and online advertising campaigns.
It is important to make a distinction between search engine marketing (SEM) and search engine optimization (SEO). SEM is the broader discipline which includes both SEO and social media marketing (SMM). Our main objective is to implement a balanced SEM strategy for your business and constantly monitor and update it to reflect evolving best practices.
A successful SEM strategy is dependent upon a mixture of:
- Organic search results, which are achieved through search engine optimization.
- Paid search results (inorganic), which are achieved through pay-per-click programs such as Google Adwords or Bing Ads.
Search Engine Optimization (SEO)
SEO is a discipline with a multitude of techniques whereby we try to positively affect the visibility of your website pages in search engine results pages (SERPs). This is an organic process because we do NOT make use of paid advertising programs such as Google Adwords or Bing Ads.
We provide the following SEO (organic search) services to our clients.
SEO AUDIT OF YOUR WEBSITE
We test your website to identify problems and opportunities to improve your search engine rankings.
WEB PAGE (ON-PAGE) OPTIMIZATION
This is the technical aspect of optimization whereby we implement the proper meta tags, correct or improve the page code, correct and optimize the page content for the best keywords, optimize images, etc.
KEYWORD RESEARCH AND STRATEGIES
We conduct several tests to identify the best keywords or key phrases that will bring your customers to your virtual doorstep.
A/B testing allows us to compare two or more versions of a webpage against each other to determine which page performs better in terms of the number of unique visitors it receives, which consequently should translate into better conversion rates. A/B testing also allows us to validate new design ideas and test various hypotheses.
LINK BUILDING STRATEGIES
Link building is the process of increasing the number and quality of backlinks (inbound links) to your website. Link building, in our opinion, is one of the most important yet ignored SEO techniques. It is ignored because it involves a significant and ongoing commitment from your organization. Link building is an art requiring patience and adherence to legitimate techniques that do not violate Google’s Webmaster Guidelines.
By performing specific local SEO tasks, we make sure that your website is properly optimized to receive higher local search rankings. We follow this with a submission of your site to all major business directories to ensure you gain local, regional, and/or national coverage based on your specific target market(s).
MONITORING AND REPORTING
Upon implementation of the various SEO techniques discussed above, we provide monthly/quarterly monitoring and reporting services for our clients. We create simple reports that track your rankings, traffic increase, ROI, and many other variables. New clients receive free monitoring and reporting services for the first 90 days.
Contact us today to learn more about our search engine marketing services and discuss your goals.