Website design is the first step in the overall production and maintenance of websites. It envolves a variety of disciplines such as web graphic design, interface design, web authoring, user experience design, and search engine optimization.
Our main objective is to help you build a solid foundation and create a perfect balance by integrating design with content and functionality.
We make sure your overall marketing message reaches its intended target audience while helping your business establish and maintain a professional online presence.
Needs Analysis & Research
When dealing with a new client, we set up several (as many as it takes) face-to-face meetings to discuss their needs and goals in creating a website for their business. We listen to their ideas to get an overall vision for the project.
We also focus on the following key elements:
- Who are the intended end-users of the system? Employees? The general public?
- What are their daily tasks and goals?
- What functions do they need from the system to complete their tasks?
- What are their experience levels?
Once we have an overall picture of the business and what it needs to accomplish online, we put pen to paper to create a visual guide of the intended website.
Depending on the complexity of the website, we draw quick sketches on paper or use wireframes. A wireframe is a visual guide that represents the skeletal framework of a website. Using wireframing software, we come up with rough sketches (think of it as a storyboard) depicting page layout and arrangement of website content such as text, images, and navigation menus.
At this point in time, we do not care about styles, graphics, and colors. The goal here is to nail down functionality and behaviour.
Once wireframes are approved, we start designing the website using Adobe Photoshop and/or Adobe Illustrator.
However, before we do anything, we focus on fusing the business logo and website colors into perfect harmony. Whether the client provides an existing logo or we start from scratch, this is a crucial step in the design process.
The next step is to design the home page plus one template page for each level (or sublevel) as outlined in the navigation structure.
For example, a business might have several product categories. We would create a product category web page, which would be a second level page and have a different layout compared to the home page. From there, we would create a product web page, which could be a third level page and look completely different compared to the home page.
It is very common during the design process for the client to tweak the design of the pages. This is why we provide each client with a test site where we display the pages we’re working on. This gives them an opportunity to provide feedback and corrections.
We continue to tweak the design of each type of web page until the client is totally satisfied.
At this point in time, the project moves into the website development stage.