Effective July 10, 2026
This version (v2026-07) adds disclosures for Minerva’s identity verification (IDV) services and the Minerva Universal Identity Platform (Minerva Universal ID). The previous version was effective February 27, 2021.
This Privacy Policy explains how MinervaAI collects, uses, stores, discloses and otherwise manages your personal information, including in connection with our website www.minervaai.io (“Website”). Please review the following carefully so that you understand our privacy practices. Where the words “we”, “us”, or “our” is used, it is referring to MinervaAI.
In addition to this policy, we may also provide you with additional information through prompts, on-line notices and our website Terms of Use. We might also provide you with any product or service specific privacy notices at the time of your specific interaction or purchase.
Our Website may contain links to other sites that we do not own or operate. We will not give any of your personal information to these third parties without your consent, unless stated otherwise in this Privacy Policy. We may provide links to third-party sites and services for your reference. We do not endorse these sites or services.
The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.
We collect personal information for the purposes of providing you our products and services, verifying your identity, tailoring your online experience and establishing and maintaining responsible commercial relations with you and complying with regulatory and legal requirements.
The below provides an easy to use reference guide to the personal information we collect about you and our reasons for doing so.
Personal information we may collect and the purposes for collecting your personal information include:
First and last name
Billing information
E-mail address
Last four digits of your credit card
Technical
Marketing consents and preferences
If you apply for a position with us, we will also collect any information you provide us in your curriculum vitae and throughout the recruitment process. The purpose of collecting and storing this information is to consider and make a determination on your application.
Most of the personal information we collect about you is provided from you directly. The following table provides a summary of how we collect your personal information.
You
Third parties
We are serious about privacy. We do not sell or rent your personal information. We are serious about safeguarding your personal information, including maintaining controls for employee and third-party access to your personal information. Below are some examples:
Service providers
In providing our services to you, we may rely on third party service providers to help perform administrative functions, assist with service delivery or troubleshooting, process payments or assist us in analyzing how our services are being used, among other things. To perform these functions, we may need to share your personal information with our service providers. Our service providers are contractually bound to protect your personal information and to use it only for the purposes for which we have instructed.
Some of these third-party service providers may be located outside of Canada, including the United States, Germany or elsewhere in the European Union. As a result, your personal information may be accessible to law enforcement, courts and regulatory authorities in accordance with the laws of these jurisdictions.
Legal transaction
In the event of a sell, assignment, or other transfer of all or a portion of our business or assets, information we might have about you might be transferred or disclosed to a purchaser or prospective purchaser. Should such a transfer occur, we will use reasonable efforts to try to ensure that the transferee uses your information in a manner that is consistent with this policy unless otherwise permitted or required by applicable law.
Other legal requirement
We may be compelled to share your information with a court of law or other person(s) or entity / entities with jurisdiction to compel production of such information.
We store personal information that we collect from you or about you on Amazon Web Services servers in Canada and, for certain account and sign-in data, on Google infrastructure that may be located outside Canada (see “Where identity and biometric data is stored” below).
As noted, from time to time your personal information may be transferred to third party hosts outside of Canada to facilitate or provide certain services on our behalf. These third parties have access to your personal information only to perform the tasks we have instructed them to complete and are contractually bound not to disclose or use it for any other purpose.
Where personal information is transferred to and stored in a country not determined by the European Commission as providing adequate levels of protection for personal information, we take steps to provide appropriate safeguards to protect your personal information, including:
In the absence of an adequacy decision or of appropriate safeguards as referenced above, we will only transfer personal data to a location outside the EEA where one of the following applies (as permitted under Article 49 of the GDPR):
For additional information about the way in which our service providers handle your personal information, contact us at info@minervaai.io
By using our Website, you consent to the transfer of your personal information outside of your jurisdiction for the purpose of storing your personal information or processing it.
Minerva provides biometric identity verification (“IDV”) in two distinct contexts. Your rights, and who is responsible for your personal information, depend on which one applies to you.
To verify your identity, the IDV service collects:
Your facial images and liveness video are biometric information and are treated as sensitive personal information. We collect and use them for a single purpose: confirming that you are who you say you are. Automated assessment is performed using Amazon Bedrock and Anthropic Claude vision models under a zero-data-retention arrangement, meaning your images and extracted details are not retained by, or used to train, the model provider’s systems. A member of Minerva’s review team may view your images only where needed to complete your verification.
Where a merchant uses Minerva to verify you, that merchant is responsible for your personal information and determines why and how it is processed. Minerva processes your information on the merchant’s behalf, under its instructions and our Identity Verification Terms of Service. If you want to access, correct, or delete the personal information collected in a merchant verification, please direct your request to the merchant that asked you to verify. Minerva will support the merchant in responding, and will action deletion on the merchant’s instruction or in accordance with the applicable retention policy. Retention for merchant verifications is set by the merchant and by applicable law: incomplete or abandoned captures are deleted within approximately 24 hours; raw facial and document images are deleted after the verification is complete (by default within 30 days, and configurable by the merchant); and derived verification results may be retained for the merchant’s contractual and regulatory period (for example, where know-your-customer audit retention is required), subject to any legal hold.
Where you create a Minerva Universal ID directly with us, Minerva is responsible for your personal information. Minerva Universal ID is built around self-owned identity:
Verification is optional: you may keep an account without verifying, but it will not be verified and some features will be unavailable. At launch, Minerva Universal ID is offered to individuals 18 years of age or older in Canada, and sign-up may be geographically restricted.
Your sensitive identity data, including your facial and liveness captures, your identity-document images, the details read from them, and your verified attributes such as date of birth and document expiry, is stored encrypted in Canada (Amazon Web Services, Canada (Central) region). Certain account and sign-in information, such as your email address, name, sign-in provider identifiers, multi-factor authentication factors, and related account metadata, is handled through Google Firebase Authentication and may be processed outside Canada. In addition, automated identity assessment is performed on cloud AI infrastructure (Amazon Bedrock) that may process your images and their extracted details outside Canada, under a zero-data-retention arrangement. Where personal information is transferred or processed outside Canada, we put appropriate safeguards in place, including written agreements with our providers, and we assess these transfers under Quebec’s Law 25. Our retention schedule below gives a store-by-store summary.
The following schedule lists every category of personal information Minerva Universal ID keeps, where it lives, why we have it, the longest we keep it, and how it is erased. It matches, category for category, the “What Minerva holds” view inside your vault. When we delete something we delete it permanently: encrypted files are destroyed first, then database fields are purged and records reduced to non-personal tombstones, and each step is evidenced on your deletion receipt.
For a Minerva Universal ID, you can exercise two independent choices at any time:
For a merchant verification, deletion requests are handled by the merchant that asked you to verify, as described above. In all cases, some information may be retained where the law requires it (for example, sanctions-screening records under anti-money-laundering law) or in the form of non-personal evidence that a deletion occurred.
As part of Minerva Universal ID onboarding, and from time to time afterwards, we check your details (your name, and your date of birth once verified) against public sanctions lists, lists of politically exposed persons, and similar risk lists, in order to meet legal and safety obligations. These checks run in the background; results are used by Minerva’s compliance team only and are shared outside Minerva only if you choose to share your profile with an organization. Records of these checks are kept for as long as the law requires, even if you delete your account.
If you use Minerva Universal ID to confirm your age or verified status to another organization, Minerva shares only the minimum needed. For example, a yes/no signal that you are over a given age threshold, together with an assurance level and timestamps. We do not share your date of birth, name, document, or images, and we do not let two organizations link their records through Minerva. Erasing your verification data stops these confirmations immediately.
Minerva Universal ID launches in Canada and is governed by Canadian federal privacy law (PIPEDA) and, in Quebec, by the Act respecting the protection of personal information in the private sector, as amended by Law 25, including its requirements for express consent to biometric processing, declaration of a biometric database to the Commission d’accès à l’information, a privacy officer whose contact is published, and a cross-border transfer assessment. As we expand, additional laws will apply depending on where you are, including the EU and UK General Data Protection Regulation, the UK Online Safety Act’s age-assurance requirements, and, in the United States, biometric privacy laws such as the Illinois Biometric Information Privacy Act and comparable state laws. You may contact our Privacy Officer at privacy@gominerva.com, and you may escalate a concern to the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d’accès à l’information.
Depending on your jurisdiction, you may have the following rights to your personal information:
You have the right to request the categories and specific pieces of personal information we collect including:
specific pieces of personal information we have collected about you.
Right to request access to your personal information
You have a right to request a copy of the personal information that we hold about you. To do so, please contact us.
Right to request the erasure of your personal information
You have the right to request that we delete or remove personal information where there is no good reason for us continuing to process it.
Erasure requests are subject to certain limitations, for example, we may retain personal information as permitted by law.
Right to request we transfer your personal information to you
Subject to certain limitations you have the right to request that the personal information we hold about you is transferred to you or to a third party. We will provide you, or the third party you have chosen, your personal information in a machine-readable format.
Right to request correction of your personal information
You have the right to request that we correct the personal information we hold about you, although we may need to verify the accuracy of the new information you provide us. We may refuse to comply with a request for rectification if the request is manifestly unfounded, excessive or repetitive in nature
Right to request restrictions on the processing of your personal information
You have the right to request that we suspend the processing of your personal information in the following scenarios:
We may refuse to comply with a request for restriction if the request is manifestly unfounded, excessive or repetitive in nature.
Right to object to the processing of your personal information
In some circumstances, you have the right to object to the processing of your personal information where we are relying on a legitimate interest (or those of a third party). In this case, you must provide specific reasons for why you object to the processing of your personal information.
You have an absolute right to object to the processing of your personal data for direct marketing purposes.
Right to withdraw consent
In circumstances where we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time.
The withdrawal of consent will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent
Right to non-discrimination
Exercising your right to privacy does not result in different treatment by us or different quantities or qualities of product or service that we offer. Where we request your personal information in exchange for a valuable product or service, we will let you know at the time of the exchange.
Most websites use cookies. A cookie is a small text file which our website may place on your computer as a tool to remember your preferences and display more relevant information next time you visit. You may refuse to use cookies by selecting appropriate settings on your browser, however, please note that if you disable cookies, you may not be able to use the full functions of our service. Our Cookie Policy is available on our website.
In addition, our website uses Google Analytics services to help us understand non-personal facts and figures about users of the website such as:
The short answer is “no”. This Website and our Services are not directed, marketed, or meant to be used by persons under the age of eighteen (18). If you think your child might have created an account with us without your consent, you may request the deletion of the account and the data that we have about your child by writing to us via contact us.
We will generally retain your personal information for as long as is necessary to meet our contractual obligations to you, to satisfy the purposes stated above or as otherwise required by law.
When determining the relevant retention period, we consider:
In addition to the above, your personal information may be anonymized and used in aggregate. Once it is determined that your personal information is no longer necessary as indicated above, we will securely erase your personal information.
We take appropriate technical, physical and organizational security measures to protect personal information in our custody and control against unauthorized access, use, modification and disclosure, and accidental loss, destruction and damage.
The third-party vendors with whom we engage for specific tasks are required to have certain safeguards in place that comply with industry standards.
That having been said, we cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Any transmission of information from you to MinervaAI is at your own risk. Where you have chosen a password that allows you to access our Website you are responsible for keeping this password confidential.
UPDATES TO THIS PRIVACY POLICY
This Privacy Policy and other service specific policies may change from time to time, in accordance with applicable laws. We will notify you of these changes by posting the updated policy on our Website. We may also notify you by sending you an e-mail or by any other reasonable means such as a pop-up notice, if available.
We encourage you to review our Privacy Policy periodically.
We are committed to maintaining high standards for privacy. We want to hear from you about any concerns you may have with our privacy practices. If you wish to raise a concern or compliment us on our privacy practices, you can contact us at info@minervaai.io
If we are not able to address your privacy concerns to your level of satisfaction, you may contact the Office of the Privacy Commissioner of Canada:
Office of the Privacy Commissioner of Canada 30, Victoria Street Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376 Phone: (819) 994-5444 TTY: (819) 994-6591
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